Tbilisi, wine, mountains and more – discover why this hidden gem is ready for the spotlight.

Tucked between Europe and Asia, Georgia is one of those rare destinations that still feels like a secret – but not for long. With jaw-dropping landscapes, a capital full of character, ancient winemaking traditions and some of the warmest hospitality you’ll ever experience, Georgia ticks all the right boxes for adventurous travellers. Here’s why we think it’s set to become Europe’s next big thing.

1. Tbilisi: A Capital Full of Soul

Tbilisi is where old meets new in the most fascinating way. Wander through crumbling alleyways in the Old Town, past pastel-hued balconies and hidden courtyards, then step into trendy wine bars, concept shops and modern art spaces. The city’s bohemian charm, diverse architecture and buzzing creative scene make it an irresistible base for any Georgian adventure.

2. Landscapes That Leave You Speechless

If you love variety, Georgia’s geography is your dream. Think snow-capped peaks in the Caucasus Mountains, rolling vineyards in Kakheti, wild beaches on the Black Sea, and cave cities carved into cliffs. In just a few hours, you can go from hiking in remote alpine villages to bathing in natural hot springs or sipping wine in sun-drenched valleys.

3. A Food Scene Worth Travelling For

Georgian food is an experience in itself. Think khinkali (juicy dumplings), khachapuri (cheese-filled bread), spiced stews and fresh herbs in everything. Meals are long, social affairs – especially when paired with the country’s legendary hospitality and home-made wine. It’s comfort food at its finest, and every region offers its own twist.

4. The Birthplace of Wine

Georgia is the oldest wine-producing country in the world, with a tradition stretching back over 8,000 years. Winemaking here is still done in traditional clay vessels called qvevri, buried underground. Visit family-run wineries in Kakheti, sample amber-coloured wines, and experience the supra – a traditional Georgian feast where toasts and storytelling flow as freely as the wine.

5. Off the Beaten Track – For Now

One of Georgia’s biggest charms is that it’s still relatively undiscovered by mass tourism. You won’t be jostling with crowds at viewpoints or queueing for that perfect shot. Instead, you’ll be greeted like a friend, stumble upon authentic experiences, and feel like you’ve found somewhere truly special – because you have.

6. Value for Money

Georgia is incredibly affordable compared to most European destinations. Boutique guesthouses, hearty meals, guided hikes, and transport all come at a fraction of the cost you’d expect elsewhere. Whether you’re on a budget or looking to treat yourself without breaking the bank, Georgia offers serious value.

7. A Destination for All Seasons

Spring brings wildflowers and sunshine, summer is perfect for hiking and festivals, autumn means grape harvests and golden colours, and winter offers skiing in the Caucasus. Whatever time you visit, there’s something magical to discover. Georgia isn’t just a one-season wonder – it’s a year-round destination with endless variety.

Ready to Discover Georgia?

With its rich culture, epic scenery and untapped charm, Georgia is poised to become Europe’s next must-visit destination. If you want to experience it before everyone else catches on, explore our Untravelled Paths Georgia adventure. We take you beyond the guidebooks for an authentic, unforgettable journey through this spectacular country.

Written by James Chisnall